Hand in Hand Soap was conceived in 2011 in the USA by two social entrepreneurs who believe that business can do so much more than just make money. Understanding the difficulty that most US non-profit organisations face trying to obtain funding, married couple Courtney and Bill set out to start a business based on sustainable giving. By directly tying charitable donations to the sale of an everyday product, Hand in Hand is able to give soap to those in need in developing countries around the world and save lives without depending on a single donation. For every bar purchased, Hand in Hand will donate a bar to save a life.
"The goal was to come up with a household product people use every day, that had the power to save lives. After 3 years of brainstorming, we came across an article reporting that each year over 5 million people die of diseases caused by poor water quality and lack of proper hygiene. After further research, we discovered that half of those deaths could be prevented with just a single bar of soap. It was at that moment that Hand in Hand was conceived" explained Courtney.
While the primary mission of Hand in Hand is saving lives, they immediately realized the environmental responsibility that goes along with creating and selling soap. "Understanding our environmental impact, we set out from day one to create a soap that was as eco-friendly as possible. We wanted to be proud of our soap and develop a product that was made with sustainable resources, and harvested ethically" Bill said. As such, Hand in Hand Soap is certified by both the Natural Products Association and Fair Trade USA. To have a product that is truly eco-friendly, means more than just having natural ingredients. We have found that many natural soaps use ingredients that ultimately come from intentionally cleared rainforests, which was something that we wanted no part in. Every ingredient in our soap is not only natural, but it is harvested and grown in an environmentally friendly way."
All Hand in Hand soap is shipped using eco-friendly packaging, and a portion of all proceeds is used to save 50 square feet of rainforest for every bar sold.